Modern Office Interior DesignAlFa Estates is one of the largest and most successful real estate organizations in California. Led by President & CEO Mr. Fattal, the company has emerged as the clear market leader for the Greater Los Angeles area. The company is a subsidiary of AlFa Holdings, we are proud to be part of the AlFa Holdings family of companies. AlFa Holdings has been recognized as one of the most respected and admired companies in the United States. We have also announced that we will be rebranding our company to the new AlFa brand. AlFa Estates is the premiere real estate franchise brand of the future. Our associates and clients will see even more valuable services and benefits.

The world of real estate services has changed dramatically in recent years. Our organization has embraced those changes and delivered many competitive advantages that have benefitted our agents and our clients. Our strategy is to help customers build a sustainable real estate experience by delivering the highest value supported by exceptional service. We have made significant investments in advanced marketing, innovative technology, professional coaching, extensive training and local support services. The results prove that these investments are working. The Los Angeles Business Chronicle ranked AlFa Estates as the #1 residential real estate company for Metro LA in 2012, 2011 and 2010. Trendgraphix and RealValuator report that AlFa Estates is ranked #1 in listing sales, buyers and overall transactions for 2009, 2010, 2011, 2012 and year-to-date 2013.

As a premier luxury brokerage firm for over twenty five years, AlFa Estates will continue to redefine real estate service.We would be honored to introduce you to one of our local experts.

Integrating centuries of experience with a hand-selected network of talented brokers, AlFa Estates was formed to satisfy the lifestyle requirements of discerning clientele. The marketing of fine art and high-end properties proved to be a natural combination, resulting in a real estate marketing powerhouse driven by the passion and success of the AlFa name and the local connections and expertise of seasoned brokers.

By cultivating this unique balance of worldwide scope with a personal touch, AlFa Estates has become a global authority on the effective marketing of fine properties, providing insightful advisory support along with sensitivity and intelligence. Finely tuned marketing services and a commitment to the business philosophy established by AlFa Holdings define a brand based on trust, integrity, discretion, and excellence.

AlFa Estates understands the fine art of managing transactions at the high end of the market. Our exclusive focus on the California luxury home, investment, vacation and condominium segment, and delivering an extraordinary level of service, have earned us both success and a sparkling reputation nationwide. The company, while focusing on the luxury and executive home marketplace through their unique “One on OneTM” program also has a division which deals mainly with condo, second home, seasonal and investment buyers.

AlFa Estates is a unique real estate company with the goal always to remain at a size where we can fully represent our clients at the highest level. With that in mind, we are a close knit group, able to share ideas, tour our listings, spend more time marketing on a local, national and international basis. AlFa Estates offers complete buyer and seller real estate services for estates, luxury homes, executive homes, golf properties, condos, seasonal property, and land. We also have a unique focus on new home sales in affluent Beverly Hills. AlFa Estates brings 25 years of personal real estate experience to the business, with career personal sales in excess of half-billion dollars.

AlFa Estates Fine Properties marketing and advertising targets high-income clients both nationally and internationally through their exclusive membership in Who’s Who in Luxury Real Estate and other professional affiliations. We advertise in numerous publications including Fortune, The Robb Report, The Wall Street Journal, Dupont Registry, Who’s Who in Luxury Real Estate, Dream Homes, Luxury Homes and Investor’s Business Daily. We also reach the local market with ads in Los Angeles Magazine and 90210 as well as selected special publications. All our listings are represented in the media most suited to the specific property and targeted to the buyer. Many of our listings will end up in publications such as the Wall Street Journal and Investor’s Business Daily. We offer media services from full production virtual tours to four color brochures with professional photography. With years of experience, agents at SFP understand the local and regional marketplace and along with having exceptional reputations, understand the importance of having excellent relationships with local as well as national realtors.

Headquartered in Los Angeles, AlFa Estates has emerged as one of the most transcendent forces in luxury residential real estate. Being headquartered in Los Angeles has enabled AlFa Estates to remain “in touch” with the marketplace intricacies of each individual area, neighborhood and street. AlFa Estates is an exclusive fine estates brokerage, structured to cater to the luxury market, providing buyers and sellers access to the world’s finest properties.

AlFa Estates stands today as one of the largest independent firms in the nation, yet still maintains the luxury boutique brokerage feeling. AlFa Estates is committed to excellence, and has earned a highly sought after reputation in the luxury real estate market sector. Their ability to successfully identify and understand the needs of their clients, has established AlFa Estates as a leading industry authority worldwide in luxury real estate.

The firm deployed under AlFa Holdings and is now a leading luxury residential real estate firm in California.

Rodeo Realty services various markets in Southern California, including luxury real estate markets. The company’s celebrity and other multi-million dollar listings are regularly featured in the Los Angeles Times, E! News, OpenHouse LA, and other media outlets. Leibovitch, as well as his brokers and agents, are trusted sources of information for news reporters nationwide.